Why Website Speed Matters (and What Slows Yours Down)
Speed is one of the most underrated parts of a website. A slow site quietly costs you customers and search rankings every day. Here is why, and what usually causes it.
Slow sites lose visitors
People judge a site in seconds. If it takes more than a few seconds to load, many visitors leave before they ever see it. That is a customer you never knew you lost.
Google ranks speed
Page speed is a ranking factor. A faster site is easier for Google to favor, so speed is both a customer-experience and an SEO issue at once.
What slows sites down
The usual culprits are huge unoptimized images, bloated templates and plugins, render-blocking scripts, and cheap shared hosting. Most slow sites are slow for a few fixable reasons.
How we keep sites fast
We build from scratch with clean code, compress and right-size images, and tune for fast load times, so the site is quick on day one and stays that way.